Stemilt and Cosmic Crisp apples are in the spotlight this spring

WENATCHEE, Wash. — The Cosmic Crisp® apple gained momentum this spring and made waves after its appearance in the season one finale of NCIS: Hawai’i. Stemilt’s review of April 2022 Nielsen retail analysis data found that Cosmic Crisp® was the 7th largest apple nationally with 2.2% of apple volumes and 2.3% of apple dollars.

“Cosmic Crisp® has really taken center stage this season with increased volumes, great qualities driving consumer satisfaction and exciting retail promotions,” said Brianna Shales, Stemilt’s Chief Marketing Officer. “We were thrilled to see it rank among the top 10 retail apple varieties in April and take the position of the No. 1 apple nationally accounting for 20% of club apple volumes. »

The volume of Cosmic Crisp® apples sold in April 2021 was up 117% year over year, while dollars were up 81%. It ranked second in average retail price per pound among the top 10 apples, behind Honeycrisp and excluding the other category consisting of multiple varieties.

“Cosmic Crisp® apples moved up 5 positions against the overall US category in April 2021. They also moved up 3 positions from 10th to 7th place when you compare March 2022 to April 2022. Growth volume of Cosmic Crisp® is certainly contributing to this increase, but we also noted an increase in retail promotion and larger displays. These are all great signs of a strong future for Cosmic Crisp® in the category.

Stemilt Cosmic Crisp® apples were called upon in the Season 1 finale of NCIS: Hawai’I to keep the momentum of the spotlight going. Stemilt was told by apple enthusiasts that his brand name was mentioned next to the apple in a scene between characters Ernie Malik, a cyber intelligence specialist, and Jessica Knight, a special agent. Knight threw an apple at Malik to help him with his bad mood caused by low blood sugar. He picked up the apple, studied it briefly, then said “Ooh, Stemilt Cosmic Crisp®!” Malik continued to enjoy the apple during the episode.

“It was so exciting to see Stemilt Cosmic Crisp® apples called out on a hit show,” Shales said. “We weren’t expecting this and heard about it from Apple fans watching the show. It confirms that Cosmic Crisp® apples are now in the spotlight. They increase the performance of the apple category and are seen by consumers as the new star apple.As growers, we certainly believe that growing Cosmic Crisp® apples with quality and flavor in mind and partnering with retailers to create Point-of-sale excitement is helping to create a fanfare for this amazing apple.

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About Stemilt

Stemilt is a family business that grows, packs and ships tree fruit. Owned and operated by the Mathison family, Stemilt’s mission is to nurture people and delight consumers with its world famous fruit. Stemilt is a leader in organic sweet cherries and tree fruits, and a key supplier of apples and pears. The company runs an environmentally sustainable and socially responsible business through its Responsible Choice® program, which has been in place since 1989.. For more information on Stemilt, visit www.stemilt.com.