Spring cleaning your professional online presence

Just as you’re pressure cleaning your patio and organizing your closet this time of year, it’s also a great time to spruce up your digital footprint.

“A healthy online presence is not static and should reflect professional growth,” said Manhattan-based Murielle Mobengo, co-founder of the polymath agency, a career counseling office for poets and artists. “Even if you’re not looking for new opportunities, tracking your progress and expansion is important to you and your future business partners. Employers are not only responding to skills development, but also to sustainability. Visible sustainability creates trust and real business relationships.

Gone are the days of simply submitting a resume to dozens of companies and crossing your fingers.

“With 58 million businesses and millions of active recruiters across LinkedInhaving a professional presence online is a key way for companies to find and hire you,” said Daniel Lorenzo, Chief Marketing Officer of Let’s eat, grandma, a group of professional resume and LinkedIn writers based in Austin, TX. “You need to leverage your network and show your full professional personality to stand out from other candidates – and your online branding is the best way to do both.”

Below is exactly how to do just that from pros who have seen it all and SEO.

Consider a blog

Establish yourself as an authority figure in your industry by simply putting virtual pen to paper.

Creating an online blog can help with online visibility.
Getty Images

“Blogging is versatile and most blogging platforms like WordPress or Medium have freemiums,” Mobengo said. “Your online visibility can benefit from their SEO strategy.”
Blogs also help establish expertise with little to no maintenance.

Or create a website

To impress recruiters or hiring managers, make it quick and easy to get to what they’re looking for on your business website, said Amy Feind Reeves, Founder and CEO of JobCoachAmy, which she founded in 2012 after 25 years as a recruitment manager.

Feind Reeves noted that square space is a very intuitive and inexpensive website builder and leaves you with a professional looking product. You might want to consider Wix and bluehost, too. “Keep it simple,” Feind Reeves said. “Navigation should be easily visible from the landing page and contain only the essential elements of the value you offer, why a customer should choose you, and how they can take action.”

Update your LinkedIn title

Here’s a spring tune-up you can do in five seconds (OK, maybe five minutes, including thinking time), especially if you’re looking for a new gig.

Woman in front of a laptop
Creating a website is one way to impress recruiters.
Getty Images/iStockphoto

“It’s crucial that you don’t leave your title as your current job title,” Lorenzo said. Instead, he suggested using this space on your LinkedIn profile to create an eye-catching brand statement with keywords related to the jobs you’re targeting. “It should show what you specialize in, what sets you apart, and what companies should hire you for,” Lorenzo said. “Your title appears with your profile in searches, so it should entice recruiters to click on your profile.” Doing this is sure to get you the attention of recruiters amidst a sea of ​​”bland, default” headlines.

Improve your LinkedIn page

“Use the ‘About’ section directly below your profile picture to highlight your skills and accomplishments, not just what you do or your current title,” Feind Reeves says.

A summary that’s not too vague (“I do cash flow magic”) and not too specific (“I’m focused on reducing days of accounts receivable by 2% to 3% each year”) can really draw attention. Her happy medium: “Corporate treasury professional adept at identifying and implementing strategies to increase cash flow.”

Lorenzo recommends using as many of the 2,600 characters as needed in the “About” section to tell a compelling first-person story about your most impressive qualifications, work values, and career path.

“The extra space and more personal tone in your profile will allow you to paint a more complete picture of who you are as a human being than on your CV, which helps show recruiters that you align with their company. “, did he declare. “And while the ‘skills’ section of your resume should be kept concise and job-specific, you should populate your LinkedIn ‘skills’ section with as many relevant skills as possible (up to a maximum of 50), as this will increase the chances of recruiters finding you in their keyword searches.

Get recommendations

“Look for referrals now, even if you’re not actively looking for a job,” Lorenzo said. “Recommendations are a key part of your profile because they add valuable social proof. For recruiters, the only thing better than seeing proof of your skills is seeing other people verifying that proof.

Smiling woman with business people in background
LinkedIn is watched by recruiters, colleagues, etc.
Getty Images/iStockphoto

The best way to get recommendations is to give them.

“Tag a few colleagues, bosses, or partners who have seen you use the skills you need for the jobs you want,” Lorenzo said. “Then write genuine, in-depth recommendations for them that refer to a specific example of your time together (not just “Jane is a great co-worker”). Then ask them to do the same for you.

Regularly maintain your professional personality online

Your digital presence is often the first impression a hiring manager or recruiter has of you.
“Use your social media to show you’re interested, engaged, and knowledgeable about what’s going on in your industry,” Feind Reeves said. Join relevant professional groups on LinkedIn or share insightful articles related to your area of ​​expertise on Twitter, for example.

Digital profiles are not “one-and-done”.

“Google yourself once in a while,” Feind Reeves said. “Update accomplishments, even if you’re not looking for a job. On social media, use a different name if you don’t want to be tied to your religious or political affiliations,” she said, because in today’s increasingly polarized world, even a loyalty to a publicly stated brand or your musical tastes may cause someone to form an opinion about you.

This maintenance takes a bit of time a few times a month, but “it’s an investment in itself,” Feind Reeves said.