Peter Do taps Korean celebrities to launch menswear in spring 2023

Opening of Jeno from NCT Dream for Peter Do Spring 2023.

Day five of New York Fashion Week was full of surprising twists and special guests – and if there’s anything to know about Peter Do, it’s that he shakes things up at the forefront.

Dominating the city’s skyline, the New York-based label launches a 60-piece collection in partnership with Korea’s biggest entertainment company sm entertainment, lending his best talent to appear both on the track and in the front row. And for the first time, the brand introduced men’s fashion.

In true Peter Do fashion, models strutted around the warehouse sporting the brand’s signature cuts so sleek, from tailored blazers to chunky cashmere hoodies to denim, layered beautifully together. on others – think four-piece suits and pleated minis over pants. The Spring 2023 collection juxtaposes the usual structural designs with lighter pieces, like flowing silk blouses. Who knew basics could look like then good?

“This season I was thinking about how we always seem to be running out of time in this industry,” Do said, in a press release. “As a designer and a brand, we always live in the future and never in the present. This collection marks a time when, for the first time in a long time, I feel present – ​​where I have slowed down to savor those important moments. of life.”

The brand’s new menswear line marks a new era for what the “Peter Do shopper” entails, though his silhouettes have always been unisex in the eyes of fans. “In an effort to complete the universe of Peter Do, people always told us, ‘It was time for you guys to kick off! “even though men have been wearing Peter Do for a while now,” Do said. “The eternal question ‘Who is the Peter Do woman?’ has always been limited for me. Now I’m happy to say that Peter Do is for everyone, because we don’t just dress women or men, we dress people.

On the accessories front, we’re swapping our micro-mini bags for larger-than-life leather bags, if Peter Do has anything to say about it. If you already knew you loved platform shoes, the brand teamed the models’ outfits with sky-scraping leather boots adorned with a square toe for an added edge.

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“Sometimes you have to look back to move forward,” Do said in a press release. “I believe new doesn’t always come from scratch. Often you can create new with something that already exists. We’re building on our core values ​​of convertibility and versatility for this collection, where a more inclusive collection including menswear was the natural next step for Peter Do.”

Partnering with SM Entertainment meant we had a few cameos from some of the world’s favorite Korean celebrities on the runway: Leading the Spring 2023 runway was none other than Jeno from NCT Dreamwith Shohei and Eunseok from The Smrookies joining him as a cast member (before they even made their official K-pop debut!).

Showing up to support was Seulgi from Red Velvet as the guest of honor, who wore Peter Do from head to toe to sit in the front row.

As for the celebrity-studded show, the creator explained that it was a natural fit for Jeno to open the show after dressing NCT 127’s Johnny for the 2022 Met Gala.

“Jeno embodies the Peter Do man – multifaceted, confident and pioneering. I have so much respect for these artists because there is so much time put into their craft that people just don’t see,” Do said. in a press release. “Not many people realize the intensity of what goes on behind the scenes to get the final product; it’s very fashion-like, so I identify a lot with that process.”

Check out all the looks from Peter Do’s Spring 2023 collection below.

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