OPI Partners With Xbox To Deliver Game-Inspired Spring 2022 Collection

Players (or women who appreciate the aesthetics of the different colors of the Xbox controller) can now level up.

OPI Partners with Xbox to launch a vibrant collection of 12 winning shades. Available in four different formulas with colors ranging from cool blues and greens to shimmers, this palette brings virtual game worlds to life so users can unlock endless looks and play with nail art and new trends.

“Over the past 40 years, we have traveled the world. We are now excited to visit virtual worlds with Xbox, ”said Suzi Weiss-Fischmann, OPI Co-Founder and Brand Ambassador. “In these worlds, anything is possible and the colors of the collection reflect endless possibilities for creation. Whether you play video games as a creative hobby or as a way to relax and connect with friends, nail care offers the same benefits. From new shade technology to nail art and more, consumers can look forward to many exciting surprises with this partnership! “

Pixelated pinks (Pixel Dust, Racing for Pinks) are joined by energetic hues of bright orange, coral and bright red (Suzi is My Avatar, Trading Paint, Heart and Con-soul). Get a head start with undertones that blend natural beige and greens (Quest for Quartz, The Pass is Always Greener, Sage Simulation), then take it to the next level with ethereal lavender and purple tones (You Had Me at Halo , Can’t CTRL Me, Achievement Unlocked, N00berry).

Beginning February 1, consumers can unlock Shadow Matching Xbox game content for Halo Infinite and Forza Horizon 5, with each qualifying purchase of the Polish OPI Xbox at some retailers.

Fans will also have the opportunity to brand custom Xbox Wireless Controllers in the hottest hues – Achievement Unlocked, Racing for Pinks and Can’t CTRL Me – to pair with their own nail art inspired by fan favorite games on Xbox Game. Pass. OPI and Xbox will also team up with notable creators in the gaming industry to bring the collaboration to life.

“This spring, expect to see lots of sparkle, as well as colors that are both bright and calming,” said Jill Bartoshevich, Global Director of Color Collections at OPI. “Shades like Sage Simulation, a deeply pigmented version of Meerschaum Green, and the remarkable Achievement Unlocked shade, an energizing lilac cream, offer wearers an escape into a world of color. This collection also includes four high-gloss shades – Quest for Quartz, Pixel Dust, Heart and Con-soul, and You Had Me at Halo – with reflective pixel dust for a simply mesmerizing effect.

The 12 OPI x Xbox shades will be available in GelColor, Infinite Shine, Nail Lacquer and some Powder Perfection formulas.

GelColor provides a perfect salon finish with up to three weeks wear, while Infinite Shine provides a high-gloss finish and traditional lacquer application. The nail polish features a rich, highly pigmented formula for even application without leaving streaks. Powder Perfection, a dipping powder system that offers fast application and no light curing, provides more than two weeks of wear.

OPI x Xbox nail polishes will cost $ 10.50 (C $ 13.30) each and Infinite Shine colors will cost $ 13 (C $ 16.40) each exclusively at ULTA Beauty and ulta.com starting this month, followed by trade shows, OPI.com, Beauty Brands, beautybrands.com, Chatters, Dillard’s, Hudson’s Bay, Regis, Sally Beauty, SallyBeauty.com and Amazon Beauty via Amazon.com in February.