OPI partners with Xbox to announce spring 2022 game-inspired collection

Pixelated pinks (Pixel Dust, Racing for Pinks) are joined by energetic hues of bright orange, coral and bright red (Suzi is My Avatar, Trading Paint, Heart and Con-soul). Get a head start with undertones that blend natural beige and greens (Quest for Quartz, The Pass is Always Greener, Sage Simulation), then take it to the next level with ethereal lavender and purple tones (You Had Me at Halo , Can’t CTRL Me, Achievement Unlocked, N00berry).

Departure February 1st, consumers can unlock stunning, matching Xbox content in-game for Halo Infinite and Forza Horizon 5, with each qualifying purchase of the Xbox OPI Varnish at select retailers.

Fans will have the chance to win personalized Xbox Wireless Controllers in the hottest hues – Achievement Unlocked, Racing for Pinks and Can’t CTRL Me – to pair with their own fascinating nail art inspired by fan favorite games on Xbox Game Pass. OPI and Xbox will also team up with notable creators in the gaming industry to bring the collaboration to life.

“Over the past 40 years, we have traveled the world; now we are delighted to visit virtual worlds with xbox, ”remarks the OPI co-founder and brand ambassador. Suzi Weiss-Fischmann. “In these worlds, anything is possible and the colors of the collection reflect endless possibilities for creation. Whether you play video games as a creative hobby or as a way to relax and connect with friends, nail care offers these same benefits. From new shade technology to nail art and more, consumers can look forward to many exciting surprises with this partnership! “

“We’re excited to partner with OPI to unveil spellbinding nail polish colors inspired by the game and your favorite titles on Xbox Game Pass,” said Xbox’s director of global partnerships. Marcos Waltenberg. “We hope this collection inspires fans around the world to embrace their creativity and imagination through nail art and color.”

“This spring, expect to see lots of sparkle, as well as colors that are both bright and calming,” adds OPI Global Director of Color Collections Jill bartochevich. Shades like Sage Simulation, a deeply pigmented version of Meerschaum Green, and the remarkable Achievement Unlocked shade, an energizing lilac creme, offer wearers an escape into a world of color. This collection also includes four high-gloss shades – Quest for Quartz, Pixel Dust, Heart and Con-soul and You Had Me at Halo – with reflective pixel dust for a simply mesmerizing effect.

All 12 OPI x Xbox shades will be available in GelColor, Infinite Shine, Nail Lacquer and Powder Perfection * (select shades only), including:

Quartz Quest
A sparkling rose quartz that will put you in the winner’s circle.

Pixel dust
A shimmering mauve pink that will pixelate your world.

Race for roses *
A pink cream that will keep your engine running.

Suzi is my avatar *
A creamy pink nude that will give you virtual power.

Commercial painting *
An apricot cream for which you will run to the end.

Heart and Con-soul
A shimmering crimson red that takes nails to the next level.

The Pass is always greener
Meet your matcha with this creamy pastel green.

Sage simulation
Lose yourself in a shimmering sage green simulation.

You got me at Halo
A shimmering galactic blue that will give you sparkling stats.

Cannot CTRL me *
A shimmering robin egg blue that cannot be CTRL.

Success unlocked *
Unlock a world of colors optimized for lilac.

N00berry *
Berries enhance your nails with this deep purple cream.

GelColor provides a perfect salon finish with a wear of up to three weeks, while Infinite Shine provides a high-gloss finish and traditional lacquer application. The nail polish features a rich, highly pigmented formula for even application without leaving streaks. Powder Perfection, a dipping powder system that offers fast application and no light curing, provides more than two weeks of wear.

OPI x Xbox nail polish will retail for $ 10.50 ($ 13.30 CAN) each and Infinite Shine colors will be retailed for $ 13.00 ($ 16.40 CAN) each exclusively at ULTA and ulta.com starting in January 2022, follow-up of Trade Shows, OPI.com, Beauty brands, beautybrands.com, Chatters, Dillard’s, Hudson’s Bay, Regis, Sally Beauty, SallyBeauty.com, and Amazon Beauty via Amazon.com in February 20222. GelColor and Powder Perfection are professional salon services only. OPI is only guaranteed when purchased from authorized professional beauty stores and prestige stores, and not from a pharmacy, supermarket, mass store or other unauthorized sources.

For more information, please visit OPI.com. Follow @OPI on Instagram, Facebook, and TIC Tac, and find the brand on Twitter @OPI_PRODUCTS!

OPI nail polish is available in over 200 shades. OPI Infinite Shine is a three-step lightless long-wear hairspray system offering long wear, high shine and ease of application and removal and available in over 150 shades. OPI sells to more than 100 countries and offers a full line of professional items including OPI GelColor, Powder Perfection (matching iconic OPI hairspray counterparts) with up to three weeks wear, nail treatments , finishing products, lotions, manicure / pedicure products, files, tools, gels and acrylics.

Wella Company is one of the world’s leading beauty companies, made up of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees worldwide and a presence in over 100 countries, Wella Company and its brands empower consumers to look, feel and be themselves. As an innovator in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities and deliver sustainable growth to its parts. stakeholders. More information found on www.wellacompany.com.

Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation in the age of a smart cloud and smart edge. Its mission is to empower every person and organization on the planet to do more.

SOURCE OPI Products Inc.