Spring beauty report: everything revolves around the “you do you”

The seasonal change often ushers in a whole host of new beauty trends. But, according to Grace Lee, chief makeup artist at Maybelline New York, the main theme of the spring 2022 season is all about “you do you.”

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Should your spring lipstick be matte or glossy? Are facial highlighting and contouring at megawatt status or have they become more muted?

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The seasonal change often ushers in a whole host of new beauty trends. But, according to Maybelline New York’s Makeup artist Grace Leethe general theme of the spring 2022 season revolves around “You do you”.

Grace Lee, lead makeup artist for Maybelline New York.
Grace Lee, lead makeup artist for Maybelline New York. Photo by Maybelline New York

“I feel like that’s been my mantra for about three years, especially the last two years,” the Toronto-based beauty professional says of the more personalized approach. “I’m like, ‘you do you.’ “We’re in a scary pandemic and we’re battling COVID. Do what makes you feel good.”

These days, Lee urges people to try out trends that speak to their own personal style rather than feeling pressured into adopting a look just because it proves popular on social media.

“We don’t follow trends like we used to – where we would wait for the shows to happen, then see what the trends were in clothes, hair and makeup and watch them come down the runway, and then it happens. translated to the consumer,” says Lee. “It’s not like that anymore.”

Instead, makeup fans are turning to their favorite social media platforms to unearth the latest and greatest looks.

The lack of pressure to tackle a specific beauty trend has set the stage for increased exploration, Lee says, as people try new things to see what works for them versus what doesn’t.

And Lee is quick to agree that it’s fine to decide a trend isn’t for you.

“It’s totally acceptable to refrain from certain tendencies,” says Lee. “Euphoria is very popular right now. And I love watching the show because I love watching all the makeup. And also, culturally, people refer to it so I want to know what’s current.

The cast of the hit series regularly sport creative makeup looks — often including rhinestones and bold color stripes — that have inspired a new subgenre of makeup creation online. The hashtag #euphoriamakeup has over 550,000 images of inspirational images on Instagram.

While Lee says she can wholeheartedly appreciate the rainbow-hued bedazzled looks, she’s not exactly planning on recreating them on herself anytime soon.

“I’m a 46-year-old woman, I’ll never wear rhinestones on my face again,” Lee laughs. “I can enjoy it, but it’s not for me. And I think that’s how it is for a lot of women now. You can watch stuff and you can appreciate it – you can go, “Oh yeah, like they totally do the dark lip liner like I did in the 90s”. But I don’t do that now. Yeah, no way.'”

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Instead, a highlight of beauty the 24-year-old industry veteran says everyone can embrace is the focus on creating the perfect canvas for makeup with a focus on beautiful skin. .

“I feel like it’s never going to go away,” she says. “Everyone wants flawless looking skin. It’s not a trend. »

Lee points to the new Maybelline New York 4-in-1 Instant Anti-Aging Perfector makeup product ($19.99) as a product that can work on any skin tone and skin type thanks to its self-adjusting color matching technology. Available in six shades, the whipped formula works as a primer, concealer, powder and BB cream for a smooth look and even complexion.

“It’s really just perfect the skin, but it’s still very natural,” Lee says of the product.

Maybelline New York Instant Age Rewind Perfector 4-in-1.
Maybelline New York Instant Age Rewind Perfector 4-in-1. Photo by Maybelline New York

Brows will continue to be at the forefront of beauty this spring, as interest in full, natural-looking brows continues to prove popular with beauty enthusiasts.

“Everyone was really into this kind of very arched brow, and then it was a bushy brow,” Lee says. “Now you see this whole trend with laminated brows and people are getting their brows laminated instead of micro-laminated.”

For those not yet ready for a permanent or semi-permanent grooming situation, Lee points out the Maybelline New York Tattoo Studio Eyebrow Pencil (12.99), which delivers fade and smudge resistant color that washes out at the end of the day.

Maybelline New York Tattoo Studio Eyebrow Lift Stick.
Maybelline New York Tattoo Studio Eyebrow Lift Stick. Photo by Maybelline New York

“What you want to do is coat your hair in one direction and then in the opposite direction. You want to make sure the hairs are coated on both sides,” advises Lee. the product and combing it through the eyebrows.”

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Lee’s expert tip is to use the flat side of the brush tip head of the product to smooth the brows flat in the upward direction so that the hairs adhere to the skin, providing a rolled look.

And, when it comes to lip finishes, Lee says matte is all the rage. Just like the gloss. Again, she points out, it really comes down to a person’s individual preference.

“It’s a matter of how you would like to wear your lips,” she says, noting that there’s no perfect shade choice for this spring either. “Like, for me, if I had to choose a red lip, I would choose a matte red lip. It’s just my personal choice. But then…when I want to make my lips look fuller and fuller, I’ll do a lip liner and a lip gloss.

“It just depends on the makeup you want to show off. There’s no right or wrong.”


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