A surprising drink illustrates the chain’s commitment to customer service.
Many people in Japan like to drink hot water to cleanse the digestive system and control intestinal health. Although science isn’t sure if it actually works, it’s something our reporter Mr. Sato tried recently, after his doctor told him he should start taking better care of what he’s got. put in his body.
So when he learned that 7-Eleven was now catering to the desires of the hot-water drinking public by sale of hot water bottlesMr. Sato immediately headed to the nearest branch of the chain to check.
▼ Indeed, when he arrived, there was in the hot drinks section…
▼ …the natural hot spring water of Mount Tanigawa!
Mr. Sato had always thought that Japanese convenience stores offered everything he could want in terms of quality food and drink, but now that he had a hot water bottle in hand, he knew it was true.
Plus, it wasn’t just any hot water – it was natural hot spring water from Mount Tanigawa, a 1,977-meter (6,486-foot) mountain on the border of Gunma and Niigata prefectures. .
▼ Each 280 milliliter bottle sells for 91 yen (US$0.79).
What makes this new version even more intriguing is the fact that it comes with a special mark that makes it clear this water is designed to be served hotso you will never find it in the refrigerated section.
The “ホット” (“Hot”) sign on the label is accompanied by the words “gentle on the body“, and although it looks like a sticker from afar, it’s not – it’s part of the label.
That means this water can only be sold hot – a fact which is further reinforced by that part of the label which reads “Hot use” and “Exclusive Hot Container Selling Product“.
Although he tried gallons of weird and wonderful exclusive drinks in Japan, this hot water drink was the weirdest thing Mr. Sato had seen since, well…bottled water. Growing up without bottled water in the market, Mr. Sato remembered the days when water just came out of the tap, not the mountains, which made him wonder if he had not been tricked into paying for something he could easily make at home. So he did what any experienced water drinker would do – he sought to silence the inner critic who rolls his eyes in him with a taste test.
▼ We never thought we would see the day when we would compare water to water, but here we are.
Mr. Sato poured the water from the bottle into a transparent glass. On examining it closely, he found the colorless, transparent and odorless liquidwhat you expect from spring water from a Japanese mountain.
Mr. Sato then grabbed a mug and filled it with water from the kettle, thinking it would be best to compare two forms of purified water rather than spring water versus tap water, which would have an obvious tap water taste.
Inspecting the two side by side, the boiled tap water was also colorless, transparent and odorless. At this point, if it was a blind tasting, Mr. Sato wouldn’t be able to tell the difference between the two.
However, after taking a sip of each, the difference became very clear. The hot bottled water from Mount Tanigawa was extremely delicious! Mr Sato actually described it as “incomparable”, saying it had a smoother texture and no nasty taste, while mentioning that it “suited his body”.
While Mr. Sato was swayed by the taste and health benefits of hot water on the body, other satisfied customers commented on how convenient it is to help mothers mix formula for their babies. and its ability to help create meals. like ochazuke.
When it comes to making ochazuke, it’s something Mr. Sato is a bit of an expert at, having recently tried it with a cup of plain hot Starbucks water. However, now that he knows there’s a more convenient way to get his fix of hot water, he’s sure to be making more frequent stops at his local Japanese convenience store!